Fashionably bookish.

via Kate Spade

The Book Clutch – for the fashionably nerdy.

The greatest intersection on the blogosphere.

 

ome companies get social media and some do not. Those who do have one thing in common – they establish a brand. Their brands are authentic, personable and brutally obvious. Some of the the companies who I have found doing the best job with this are in fashion. I have conversations with @katespadeNY daily and feel like @bergdorfs is one of my best friends (who happens to have an amazing fabulous incredible e n o r m o u s closet). I think I have fallen for these brands because of the voice they use to promote themselves. You know there is a real woman behind that twitter/facebook/blog account. She literally lets you into her wardrobe and life.

So here are two social media spots in fashion that can teach any company out there how to create a brand and become more than a storefront.

1. Things We Love: The “behind the curtains” website connected to katespade.com

Getting the upper-hand.

via Kate Spade

Don’t let chilly weather get the upper hand. hail a cab-or simply channel the city-with the bold embroidery on these colorful mittens. Gotta give props to those who like fashion to be fun.

Happy hump day.

surprise ball on Vimeo by kate spade new york

ize does doesn’t matter. The best places in New York to shop are not always the GINORMOUS department stores or multi-level mazes on Broadway. Sometimes the best places are narrow store fronts that require you to ‘suck-in’ and turn sideways to let another shopper squeeze by. They are marked by conspicuous signs. And they are found by navigating the “mean” back alleys of Soho and West Village. So Happy Hump Day – here’s a video from two great shops I have enjoyed visiting in New York. In this video the team at Kate Spade New York (hello well-known designer name) shows you the magic of a “special ball” from kiosk (hello new find).

Speaking of Kate Spade…

Whoever is running the Kate Spade social media marketing projects – applause to you. Obviously I am liking your video on vimeo, but the other content you have is so much fun too: behind the scenes photos, an aesthetically designed facebook page, a blog titled ‘Things We Love‘ AND a shout out to a St. Louis business (that I am obsessed with) – there is only one thing I can imagine still wanting… an invitation for a job! Hire me, I’m in love!

(Drop cap art from www.dailydropcap.com)