
Look at them Apples - my very first class in college. Enough Apples and journalism nerds in the room to scare anyone away.
I figured out why companies want interns. They want to steal our ideas.
That may sound mean, but it’s true – it’s legal larceny.
This week I participated in a discussion group about SI.com. A group of interns and I sat around and took questions from SI.com staff. We talked about online use, twitter accounts, video content, page design, mobile applications, and social media identity – pretty much everything any journalism nerd skips class to sit around RJI to debate.
And the discussion was a perfect setting for me – I like to talk, I like having opinions, and I really like talking about my opinions on online/social media. Plus they threw in sports. Screw volunteering for this, I would have PAID to be part of the group.
The beauty of it all was that everyone in the room was exactly like me. Nerd haven. They gave us one question to start the discussion – what do you think of our facebook page – and off we went. The simple lunch discussion turned into two hours of complete brand evaluation. The best part was that our group was the perfect mix. Interns have a facilitating combination of journalism knowledge, millennial generation ideology, understanding of a company’s capabilities, and ambitious attitudes willing to suggest ideas outside the box.
Before you knew it we had redeveloped SI.com (okay, not really – but we did have some worthwhile comments).
SI.com got a lot out of our discussion. I think we confirmed and contradicted some of their decisions – giving them ideas to grow and recreate. But, how about us interns? We had our ideas willingly stolen. Besides that, what did we get out of it?
More than you may think.
We realized that, yes, sometimes we do know more than the bosses. We can see from an outsider’s perspective, but with an insider’s understanding. Yes, we are valuable. They listened to our opinions and genuinely wanted to understand our thoughts. What we said can create change. Yes, we can contribute. Interns can be more than fact checkers, sometimes those little ideas you come up with sitting in your cubicle can actually be put in effect. So, overall, yes – we are earning our pay (at least for today).
If there is another intern discussion in the next few weeks, count me in. I like to talk, but, more importantly, I like what I get out of it.
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