Multimedia and online are the future of journalism.
Upon entering college three years ago I was drilled with this idea every single time I stepped into a journalism or communication class.
The lecture would go a little something like this…
“The principles of American journalism… blah, blah, blah… online journalism. Joseph Pulitzer once said… blah, blah, blah… multimedia.”
My teachers preached this, guest lecturers raved about this, and (once I had enough cred to get one) my internship bosses imparted this wisdom as well. And by choosing to follow the Convergence sequence in the University of Missouri School of Journalism, I too glorify (present tense) this thought – especially at 8 am when I have to roll out of bed, run to convergence class across campus, and remind myself why I am awake.
Newsflash: here is a new piece of wisdom, us journalism school kids are sick of hearing that multimedia and online are the future of journalism. Not because it’s wrong, but because we know this and so does everyone else.
A recent Huffington Post article, whether meaning to or not, perfectly proves my point. The article called, College Journalists Are Good at Consuming Multimedia but Bad at Making It. Why?, is about the author, Michael Koretzky, and his experience judging a multimedia competition. The college newspaper websites he set out to evaluate fell way below his expectations. He theorized why…
Print is special to college journalists precisely because it’s old tech.
The easiest way to insult a college journalist is to tell them they have an online exclusive.
On our campus, newsprint is still the most mobile and immediate form of media.
Alas, it takes a lot of time to maintain even a homely newspaper website.
All of his reasons are totally correct. But I think there is another underlying, bigger theme he is missing. As journalism students, we are always around multimedia and online journalism – a majority of my classes even have the words ‘multimedia’ and ‘online’ in their official titles. We know how to make good multimedia and we are taught how to make good multimedia everyday… it is expected of us and of our professors. When it comes to actually doing it, sometimes we are burnt out and we just don’t care. I have been blogging and making web pages since high school (19% of people 12-17 have their own blogs). There is nothing too overly thrilling or special about this multimedia online production for me. When I enter the workforce in a year (fingers crossed) I will be expected to know how to create meaningful online content – and I will. Will anything else be expected of me… I don’t know.
Right now for me, simplistic web design and online publications are just as welcome as a ‘flashy’ page with flash.
Maybe this reporter should take a step back from his expectations… is it really a bad thing when my internet age generation is worried more about content over presentation? Right now, while we are in school, let us worry about what we put out there – when we wear suits and ties in a few years, then you can worry about how we put it out there and if that ‘how’ is making it sell.
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